Content Ramen: Said No One Ever

contentramen:

Memes, Gangnam style, YOLO, LOLCats…

It can be difficult to keep up with all of the Internet trends out there! But don’t worry, here’s one trend that’s easy to use for your business on social media.

It’s the #SaidNoOneEver memes. They’re short, easy to replicate, and witty all at the same time….

The Rules of One: Marketing Strategies for Small Businesses

The goal of every entrepreneur is to strive for first place in the marketplace. Let’s be honest, no one remembers the runners-up. When creating a marketing strategy for your small business, always remember The Five Rules of One.

1. People Only Remember One Thing: The average attention span of a consumer is 8 secs as quoted by Rob Roberts of Roberts Design Company. When creating your brand message keep it simple, clear and concise. By communicating every feature your service or product has, the consumer loses sight of why your brand is important for them. Create a message for your consumer that is easy to remember and retain once they leave your presence.

2. Create a “Dominant Selling Idea”: Attach a #1 specialty to your business so a consumer will always link the two together. For example, anytime you hear the word Starbucks, you think of a cup a of Joe. Not the pastries or Cd’s they sell by the cash register. Make sure your idea is important, believable, memorable, consistent, and the best to the consumer.

3. The “Unlimited Specialty” Rule: While people only remember first place for a particular category, keep in mind there are many categories for you to place first in. For example, a consumer will tell you their favorite fries are from McDonald’s, but Five Guys holds the #1 spot for their favorite burger. Your business has unlimited categories for your brand to place first place in.

4. There is always a Plan B, invent a new specialty to be #1 in: If your competitor is already #1 in the market for a particular specialty, just change your specialty. Your competitor may offer quick service, but your service may offer the best quality. While one consumer is looking for quick, the next is looking for quality. By tweaking your message, you can find new areas of the market to succeed in.

5. We are #1 cause we said so: Your main goal to is become #1 in the minds of your consumers. Once your business has established its specialty, make sure you are consistent and believable in providing this to your consumers.

References: Schley, B., Nichols Jr., C., (2005). Why Johnny can’t Brand. New York: Penguin Group (USA)Inc.

The Mktg Chic: Marketing Tactic Tip Of The Day!! (For Firms)

themktgchic:

A company’s marketing strategy does not have to be complicated to be effective.

Many people don’t believe this but the simplest marketing tactics usually produce the most profitable results. Every company is not Macy’s and does not have a million dollars for an ad campaign! Below are 4…

Great tips from The Marketing Chic about marketing strategies.

Writing a Business Plan? Don't Forget About Marketing

Many small business owners forget about marketing until its too late. The earlier you start this process, the more you will have a chance of success with your business.

Content Ramen: Mobile Honesty

contentramen:

Did you know? 54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook*.

Still, many small business websites are not yet optimized for the mobile experience. As a result, it is important to be aware of any links posted on…

Great points for small business owners